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Many were convinced they could mint money by applying their business skills to publishing.
Patagonia's boardroom is now enough at ease with growth that they're applying their business model in new directions.
Even if that turns out to be an exaggeration, any reduction in flying costs might persuade low-cost carriers to look at applying their business model to the long-haul market something most have so far eschewed.
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They applied their business model (host two banners on your site and get one free on some other site) to their own DrinkExchange get-togethers: Buy drinks for two strangers and hope someone buys you one.
Similarly, sharing the ins and outs of running a business with people who have hit the business slopes for many years, getting their feedback and applying their wisdom to my business is giving me confidence.
(Nathan Heller wrote in this week's magazine about the young members of San Francisco's new entrepreneurial class and their nouveau-hippie ethos; earlier this year George Packer examined the efforts to apply their innovative business ideas to the realm of politics).
These exemplary organizations together recognized basic needs -- water, food and shelter -- in their communities and applied their core business competencies in distribution, delivery and logistics management.
They both came from an automation and machine vision background and wanted to apply their knowledge to business.
About three and a half years ago, I Coppi broke the spell when its owners approached the block association even before applying for their business permits.
For bowlers, the reverse applies, their aggression channelled into their business.
Sam Walton seized on what Intel and IBM were doing and applied their technology to his business in new ways.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com