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His company's mission goes beyond applying the tech to showers and Mahdjoubi hinted at future products for the home (a washing machine, perhaps?).
The city has taken care to develop economic inclusion plans to ensure the sector's benefits are diffused across its residents — while also applying the tech start-up mentality to its unique cultural traditions, such as in its Arts Incubator program.
One potential use-case B-Secur is exploring is applying the tech to cars — to allow users to "start their engine using their heartbeat and then providing safety features that would give the drivers warnings if they were suffering the early signs of tiredness or would prevent the engine from starting if they were under the influence of drink or drugs", said the spokeswoman.
With the launch, Lytro has announced four major partnerships with organizations already on the platform, including NASA's Jet Propulsion Laboratory, a medical devices startup called General Sensing, the Army Night Vision and Electronic Sensors Directorate, and an unnamed "industrial partner" applying the tech to work with nuclear reactors.
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It is starting by targeting three areas — publishers, app developers and hedge funds — that are meant not just to build up customers in these specific verticals but also showcase the range of ways that Prismatic can apply the tech it has built.
Advances in artificial intelligence and big data are being used to tackle some of the biggest problems of our modern times, but a startup out of New York called x.ai is applying the same new tech to address some of the more mundane but no less persistent issues, too.
While there is plenty to argue over valuations of $3 billion versus $30 billion for an Airbnb, Uber or Wealthfront, let's not forget that the goal of all these apps is to transform the world we live in by rethinking every assumption and applying the latest in tech to make it 10 times better.
So while the team's early ideas focused mostly on looking at data archiving and encryption to enable banks to make use of cloud storage, he says the business was pulled onto its current rails after banks asked if they could apply the encryption tech the team had been building for data archiving to big data cloud processing.
A cynic would argue that TMCs are essentially applying the same strategy as tech firms just through different channels.
Perhaps the same logic should be applied to the tech sector.
An argument about government regulation of tech is often that it is both heavy-handed and so slow that by the time it finally happens it applies to the tech of several years ago and is already essentially obsolete.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com