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But the study's attempt to isolate the effect of personal experience on financial decisions (a subject examined in more detail in our sister column, "Free exchange", this week) is potentially relevant to those learning not only how markets work but how to apply rigour to financial decisions of other kinds.
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We deceive ourselves and we want to be deceived, and we convince ourselves that we have applied rigour and have not been even slightly self-indulgent.
Adamson said the book had attempted to apply scholarly rigour to an area often neglected – the means of production.
Ciobo said that, since the Coalition stopped asylum seeker boats, the government had been able to apply more rigour and focus on the people applying to come to Australia as refugees.
Protections would remove landholders' scope for "self-assessment" and apply the "rigour of science" to clearing applications, she said, and the surge in clearing ahead of Labor's touted reforms last year showed it was "landholders doing the wrong thing".
Labor's policy states the fund will be "constrained by a clear investment mandate", which is yet to be finalised, and will apply commercial rigour when making its investment decisions.
The committee said the problems with the computer-led, points-based assessment "lay firmly with the DWP", but added that the department was failing to apply "sufficient rigour or challenge to Atos".
It always seems a bit of a mystery to me why so many who honourably put their faith in science as man's greatest tool for responding to humanity's needs don't seem to apply the rigour and thoroughness central to their disciplines when commenting on the faith of others.
And he did it not simply as the result of native genius, but through a very Victorian mixture of diligence and innovation, developing a repertoire of shots - some, like a digging stroke through the offside, personal inventions - from which, assessing conditions and opponents, he would select appropriately, and apply with rigour.
He will apply intellectual rigour to the deliberations of the Church.
Speaking to The Sunday Telegraph, Mr Price urged the food industry to apply "renewed rigour" to their testing regimes.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com