Social marketing applies marketing principles and techniques to change the behaviours of target audiences for social good.
Within retail banking, there have been two standout, truly disruptive innovations in the last 20 years, where a few banks applied mass marketing techniques to create something unique.
In this beautifully written volume, Ilana Gershon explores the subtle violence that ensues when, in order to get a job, you have to apply branding and marketing techniques to your own personality, and reconfigure your very sense of being in the world as a result.
With "Jonah: A Veggie Tales Movie," Ross and his former employee Lawrence Swicegood also applied two-track marketing techniques.
Carlberg and Gustowarow are now at the Farm at Sunnyside, in Rappahannock County, Va., where they have applied the same marketing techniques to that farm's organic produce.
In order to dominate in competitive food retailing markets, corporations employ aggressive marketing techniques.
28 Following this, social marketing techniques were applied.
From partnerships to social media apps, three nonprofit executives from Forbes Nonprofit Council discuss the most effective marketing techniques that they have applied at their nonprofit organizations.
Several large clothing and investment companies are snapping up distressed outdoor-gear makers with strong brand names and applying up-to-date stock-keeping, manufacturing and marketing techniques.
The growth in interest in "geolocation" services, which attempt to pinpoint Internet users' locations based on their network addresses, also signals the realisation that traditional marketing techniques, based on geography, can be applied online too.
The marketing techniques and business material I learned can be applied to different industries.
