The resulting fusion of neuroscience and marketing is, inevitably, being called "neuromarketing .The first person to apply brain-imaging technology in this way was Gerry Zaltman of Harvard University, in the late 1990s.
Finally, we applied Brain Voyager QX to present the results.
NPY can exert both inhibitory and stimulatory effects on memory, depending on memory type and phase, dose applied, brain region, and NPY receptor subtypes.
But a growing field called "neuroleadership" aims to change all of that by applying brain training techniques, originally designed to help make better soldiers, to help less gifted business leaders become better, or even help good leaders become great.
Aiming to reveal the generators of MMN and P3a, we applied brain electrical tomography (BET) analyses by means of the VARETA approach[12] [14].
Although lesional and neuroimaging studies have suggested that the ventral prefrontal cortex has a pivotal role in decisional processes [2], [3], [4], [5], [6], [7], [8], [9], [10], no data have yet shown whether interfering directly with this area, for example by applying brain stimulation, influences human utilitarian judgments.
By applying brain lesion assays in zebrafish, his group has shown that inflammation plays an essential role in regeneration.
Applying brain imaging methods musicians with AP have not been studied so far with respect to speech processing.
Active EAE evolves in two phases: during the initial disease-free phase, naïve T cells carrying the appropriate antigen-receptor become activated within the draining lymph nodes upon encounter of the applied brain antigen presented by professional antigen presenting cells.
At Switzerland's Ecole Polytechnique Federale de Lausanne (EPFL), researchers have applied brain-computer interface technology to create thought-controlled wheelchairs and telepresence robots.
