But Mr. Rossetto, 58, is applying the language of high-technology business to chocolate making.
People even apply the language of banking: We speak of "having" and "saving" and "investing" and "wasting" it.
What makes her campaign so novel is that it applies the language and techniques of political activism to something that's been treated as a business problem.
Third, journalists should resist the temptation to apply the language of conspiracy to groups and causes that they find unfamiliar or extreme.
"If you read the early reports of the Rockefeller and Carnegie foundations," Edwards goes on, "those organisations have almost exactly the same character as the Gates foundation: top-down, technocratic, applying the language of engineering to social problems".
But in a life of constant movement and all-too-brief, good-to-see-you, good-to-see-you encounters, he is unusually reflective, and someone who applies the language of psychology to his understanding of the world.
That said, the method does have one limitation: in order to apply the language model, at least five minutes of the recorded typing had to be in standard English (though in principle any systematic language or alphabet would work).
The current movement, by applying the language and symbolism of Occupy Wall Street, implies that the University of California at Berkeley is itself integral to the economic inequality against which Occupy Wall Street is directed.
