On average, Mr. Zawadzki said, it takes two to three months to find the right person — someone with a combination of pure quantitative skills, applied marketing skills and an understanding of how the advertising technology business works.
Finally, to promote the module among the faculty, Gould and Petrie applied marketing methods adapted for their audience of academic scientists.
More broadly, Daniels has applied market solutions to some of the most pressing challenges facing families of modest means, including access to high-quality health care, sky-high property taxes, and the need for more and better childcare.
But applying marketing "science" to military recruiting may backfire.
The plan is a variation on "congestion pricing" -- applying market forces to traffic.
"Inability to locate evidence, however, does not alone justify the extraordinary step of applying market share liability".
They say these problems would be better addressed by applying market principles to water prices, which are currently among the lowest in the world due to government caps.
The idea of applying marketing and branding principles to a museum dedicated to so tragic a topic might sound incongruous, but not to Ms. Miles, who became its first chief marketing officer in 2009.
