The Apple boutiques will have a "unique display and a different assortment" of merchandise from Apple's own stores, she added.
Apple's new boutique is the London showcase for Apple Watch, positioned well away from the hoi polloi of the much larger Apple Store, speaking to an entirely new use occasion for technology.
If the iPod failed, Apple would have remained a boutique computer maker prized by designers and schools but able to be safely ignored by the tech world at large.
The former working-class neighborhood, once nicknamed Lustiges Dorf Merry Villagee) for its many apfelwein (apple wine) pubs, is now teeming with boutiques, bookstores, parks, coffee shops, organic markets, historic bars and new restaurants.
And that is not only because a boutique catering service dropped off organic apples, cured ham, and gluten-free cookies (It's true we are living a cliché somewhere between Portlandia and Girls).
Lounge On The Farm and Beat Herder are among the other boutique festivals offering local alternatives to mass-produced, apple-flavoured fizz.
Some touches, like the painstakingly placed green apples at the check-in desk, are style clichés borrowed from boutique hotels.
Bird feeder, £15.95 by Garden Boutique at notonthehighstreet.com Share a little love with our feathered friends and give them an apple a day.
On a smaller scale, the boutique brokerage firm Rochdale Securities suffered a $5 million loss when a trader bought about $1 billion in Apple shares, far beyond what he was permitted to do.
To drum up business, the two went door-to-door to downtown boutiques, hair salons, photo studios and any establishment that might appreciate a roast chicken, apple and a clothbound Cheddar sandwich delivered by two English lads on Kmart bicycles.
