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A.V.A.'s roughly copy France's appellation system.
A.V.A.'s resemble France's appellation system.
And some winemakers have already moved beyond the appellation system.
The appellation system, in the end, has a great deal of logic to it.
The wine growers petitioned the guardian of the French wine appellation system, the I.N.A.O., for a change of name.
As with Languedoc, Roussillon does not yet have an appellation system that effectively communicates differences in terroir.
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It favours a regional certification scheme, like the appellation contrôlée system in French wine, which would allow beans to be branded consistently without creating legal problems.
Might geographical indicators, like the appellation contrôlée system in French wine, have been a better option?
Under the strict rules of the French Appellation Contrôlée (AC) system, this is deemed illegal, and so Duboeuf was charged.
Baron Leroy, its then-owner, was one of the precursors of and inspirations for the creation of the A.O.C. (Appellation d'Origine Controllée) system that regulates the production of most French wines today.
La Baume has bypassed some of the French labeling rules that leave consumers baffled, ignoring the bewildering Appellation d'Origine Contrôlée system, which guarantees the provenance of wines, and markets aggressively to foreign tastes.
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