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The phrase comes from business and refers to a decision by a shop owner to cut prices so drastically that he appears crazy to the consumer even though he knows he has actually made a shrewd business decision.
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"Mr. Padilla is very, very anxious about quote-unquote appearing crazy," said Dr. Angela M. Hegarty, a psychiatrist.
Looking back on what they did, it may appear crazy, but that was the historical moment they found themselves in.
Some of "The Friedkin Connection" is about triumphs and recriminations; some is about playing tricks on studio executives, because Mr. Friedkin believes that it's better to appear crazy than malleable.
For much of the rant West discussed the fact that he was sentenced to two years' probation following a fight with paparazzi photographer Daniel Ramos in 2013, saying that he had been made out to appear "crazy".
Ultramarathoners, who number more than 17,000 nationwide, according to UltraRunning magazine — "appear crazy sometimes, but they are great strategists," said Dr. Robert M. Conenello, a sports podiatrist who tended to contestants of a multiday race in the Sahara.
Of course, not all controversial or unconventional research leads to breakthroughs, and many probably most ideas that appear crazy to critics quite simply are.
If North Korea didn't attack and appear crazy, no one would care about it, and it would become forgotten, similar to smaller countries like Laos.
First, the individuals who commit acts of gun violence, even mass casualty violence, more often than not appear crazy only in retrospect.
"As long as you don't outwardly appear crazy, it doesn't really matter what's going on inside your head," says Ashley*, a student at a top-ranked liberal arts college in New England.
Do not overdo it, however; a fake, cheesy smile that you wear all night long might make you appear crazy or creepy.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com