It may appear smart to poke fun, and I'm sure Marr will laugh it off.
"They're making kids appear smart if they resist smoking," she said.
When judged by others, one naturally wants to appear smart, and negative people are consistently judged to be the smartest.
Older GQ readers, who wish to appear smart and urbane, will surely be reluctant to be seen buying a magazine decorated by a boy band.
In my work, I've found there to be an enormous, though perfectly absurd, pressure for smart teenagers to appear smart, autonomous and academically self-sufficient at all times.
Swirl by DailyCandy, which is about a year old, uses quirky models who appear "smart but not snarky, friendly but not annoying, someone genuinely cool, not in a supercilious way, but in an exuberant relatable way," said Eve Epstein, the creative director for Swirl, who hires for the 32 to 35 sales a month, which are shot in a studio in Los Angeles.
Of course there isn't, and, as media platforms multiply, more and more content is needed to fill them, and taking note of anniversaries or entire decades is an easy enough way to fill programming holes, and to appear smart, sort of.
When that model appears, smart investors will recognize it early and invest in those firms that best emulate it.
It's just that I see them for what they are – overly complicated explanations to appear smart and inability to simplify a message.
