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Perhaps it even consists of untrustworthy practices garbed in clever PR, good advertising and an aggressive marketing campaign that provides the appearance of trust.
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There is plenty of exasperation in other papers as they look ahead to Monday's appearance before MPs of trust chairman Lord Patten, and former director general Mark Thompson.
In seeking to avoid any appearance of impropriety, the trust sets parameters for the defense fund.
Similar challenges to the appearance of "In God We Trust" on national currency have failed.
They trust the appearance of the written word on paper, the minor grind of pen and ink or type, and seem to write with nostalgia for that intimate flourish in mind; at the least, each one of these missives, with its rhetorical ease, is a small act of defiance against emoticons and LOLs, a throwback to considered after-dinner thought.
I don't have the disposition or the appearance of a reporter you could trust.
I'd tell you to leave her alone but judging from her appearance I trust she can take care of herself.
But political watchdogs contend that the mere appearance of a connection undermines the public trust.
Their argument is that the mere appearance of a conflict undermines the public trust.
We believe politicians of any party should keep their promises, avoid the appearance of personal gain from the public trust, and look out for the general welfare, not that of any one special interest.
They also note that putting the shares in a blind trust would not eliminate the appearance of a conflict of interest because everyone would know that the trust consisted almost entirely of Alcoa stock.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com