The more serious concern though must be the distinction China is happy to entertain between the appearance and the substance of the matter.
I can't think of another election where there's such a discrepancy between the appearance and the substance," he comments.
Because the appearance and inactive substances in the placebo and study treatment were identical, neither the subjects nor researchers knew the identity of the subject's study assignment.
The Earl was a diplomat, courtier, politician, polyglot, and man of fashion as supremely cynical as he was eloquent, who esteemed gallantry above honor, and appearance above substance, and who promoted self-interest at the expense of loyalty.
The illustrated standards cover general appearance, size, proportion and substance (the head, neck, topline, body, forequarters, hindquarters, coat, color and gait).
"My main academic career, I suppose, has been one looking at pharmacokinetics - the rate of the appearance and disappearance of substances in blood.
"With Thatcher".But in Italy, where "face" can be as important as it is in several East Asian countries, appearances are one thing and substance another.
Do town halls, do the Sunday TV shows, do talk radio — and invite Obama and Biden to join them in some of these venues, on the ground that more joint appearances might restore civility and substance to the contest.
One reason that Labour lost was its tally of perceived deceits over the Iraq war, over promises of social renewal, over lawmakers' expense claims, over a manner of rule that put appearance before substance and assumed the public would never notice.
