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The reason that the residential solar industry has begun to buck this general trend is because, instead of appealing to our heartstrings, it has begun to appeal to our checkbooks.
Qureshi and Bopanna were appealing to our better instincts.
In short, we are appealing to our customers with offers vetted by local moms.
He just needs to frame his positions differently, appealing to our hearts, not our intellects.
Appealing to our self-interest won't work, so why not try pricking our conscience?
Nor did we have to keep appealing to our parents for help.
Inside is one of a glut of apps appealing to our evolving news tastes.
Vegetables come in an array in colours, which makes them more appetising and appealing to our eyes.
When politicians say it, they do so under the auspices of appealing to our best, most sturdy and unflappable natures.
Politicians of both parties in recent years have made successful careers by appealing to our narrowest instincts.
To quote David Foster Wallace, "Top athletes fascinate us by appealing to our twin compulsions with competitive superiority and hard data".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com