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Avoid copying companies seeking revenue through advertising or offering 'freemiums.' These digital marketing schemes are appealing on the surface but they are dead ends for established companies with paying customers and successful products.
The use of socioeconomic class preference in the medical school admissions is appealing on the surface because it would drastically lower the resentment stimulated by race-conscious affirmative action and would achieve a portion of the goals of race-conscious affirmative action implementation, for underrepresented minority applicants have significantly lower mean family incomes [ 19].
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There is something appealing about this – on the surface, allowing for robust free expression as well as the opportunity for the individual writer to build their own audience and opportunities to profit (should they be so inclined).
The stock is appealing partly because on the surface it sounds so unappealing.
Trump's message is, on the surface, appealing.
It is attributed to the appealing effect between charges on the surface of nanoparticles and nanovoid side wall.
It is, on the surface, an appealing prospect.
On the surface, those changes sound appealing.
Yeah, on the surface, this doesn't sound too appealing.
Many countries are shifting to nurse delivered community care for the leg ulcer population despite a lack of comparison to equivalent home care.[ 19] On the surface, this is an appealing trend particularly from a resource perspective.
On the surface, the idea of carbon offsets is appealing.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com