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The mediators offered the warring parties a universally appealing incentive to make peace: the promise of boreholes, which meant, among other things, that guinea worm disease might vanish from the area.
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Companies tend to offer more appealing incentives as they struggle to fill vacancies.
Countering a damaged reputation requires a company to create tremendously appealing incentives that will persuade skeptical customers to give a product or service a try, and the incentives drive up already significant customer acquisition costs.
But opponents say those court rulings, which they are appealing, create incentives for companies to seek bankruptcy court protection rather than negotiate a restructuring out of court.
So governments sometimes try to make efficient appliances more appealing through financial incentives.
He said: "Government must recognise energy efficiency as a national infrastructure priority and be prepared to delve into its purse to make its flagship policy more appealing through stronger incentives and more attractive finance options".
But while consumers are highly aware of mobile applications like PayPal Mobile, Google Wallet, Starbucks, and Square, and find the convenience and money-saving incentives appealing, many are holding back from using mobile wallets because of security and privacy concerns.
Such incentives are appealing to film producers such as Hopwood DePree, a Michigan native who is converting a recently shuttered Reddi-wip factory in the city of Holland into a film studio.
The Federation of Master Builders believes that the financial incentives are not appealing enough to make the scheme attractive to homeowners.
Incentives are intuitively appealing: if a teacher could make real money, maybe more people would choose teaching over finance or engineering or law, expanding the labor pool.
CAIRO — Secretary of State Hillary Rodham Clinton traveled to the wellspring of Egypt's pro-democracy revolution on Tuesday to pledge tens of millions of dollars in U.S. financial aid and business incentives while also appealing for Arab help in ending the escalating violence in Libya and Bahrain.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com