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It certainly has one overridingly appealing factor for any prospective producer: retailing at just ¥10m (about £75,000), it makes Angelina Jolie seem hideously overpaid.
"The fact that these brands are not being made in India is itself an appealing factor".
"More than anything, she looks like a strong individual, which is probably the most appealing factor," he said.
The possibility of improving the river's water quality by growing vegetation on the underside of the bike path marks an appealing factor.
As UEFA, the administrator, sees it, the most appealing factor is that clubs from six different national leagues are still in the competition — the first time there has been such a spread since 1990.
Another appealing factor for young researchers is PI's atmosphere.
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Having to wrestle with my own gut instincts about fairness and equality while helping to redesign or possibly cut services was, oddly, one of the most appealing factors of working in local government.
Indeed, many studies of the cognitive benefits of design principles do not consider how the removal of potentially appealing factors may (negatively) impact student engagement (see, for instance, Harp and Mayer 1998).
The former implies meeting the intended functional purpose of a product at an optimum performance level and the latter implies satisfying a combination of appealing factors such as appearance, color and comfort.
Some other appealing factors of the Bioplex platform include its requirement for minimal DNA template, true liquid phase kinetics, short running time, ease of data analysis and affordability.
In addition to the above, other appealing factors of HiLo imaging are its low cost and greater simplicity which are also, speaking generally, advantages of flood AO systems compared to their scanning counterparts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com