appeal to values

USAGE SUMMARY

The phrase "appeal to values" is correct and usable in written English.
You can use it when discussing persuasive techniques that connect with the beliefs or principles of an audience. Example: "In her speech, she made an effective appeal to values, emphasizing the importance of community and integrity."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

6 human-written examples

With this year's election expected to turn in large measure on external events -- a boom in the economy, say, or an unraveling in Iraq -- winning votes through an appeal to values seems more stable.

The New York Times

Another is the appeal to values.

SEP

They would have to appeal to values we already have -- such as kindness and the elimination of fear and pain -- to persuade us.

BBC

But if that is so, then I cannot, without circularity, appeal to values in order to justify this very choice: "I make my decision concerning them without justification and without excuse" (Sartre 1992: 78).

SEP

Any justification we could give would appeal to values that are authoritative for us, not them, and no appeal to logic or facts alone would give them a reason to accept our justification.

SEP

The manufacturers claimed that the movements were simply attempts to increase his appeal to values voters for his presidential run.

Wikipedia

Human-verified similar examples from authoritative sources

Similar Expressions

54 human-written examples

The principal difference between them is that deontological theories do not appeal to value considerations in establishing ethical standards, while teleological theories do.

Encyclopedia Britannica

What this means is gold is looking extremely undervalued compared to the S&P 500, which should appeal to value investors.

Forbes

Some states, such as Indiana, have cheaper real estate than others, but none of these properties would appeal to value-conscious home buyers.

Forbes

With automakers trying to regain consumers' attention, they're offering a range of vehicles designed to appeal to value-conscious buyers who want a quality ride, better than average long-term reliability and a low-cost ownership experience.

Forbes

Companies that do well on these screens tend to have excellent growth characteristics but often do not appeal to value investors and are not recommended for the weak of heart.

Forbes

Expert writing Tips

Best practice

In persuasive writing, "appeal to values" is most effective when combined with logical reasoning and credible evidence. This holistic approach strengthens your argument and resonates more deeply with your audience.

Common error

Avoid using broad or undefined values like "freedom" or "justice" without specifying what they mean in the context of your argument. Overgeneralization can weaken your message and make it seem insincere.

Linguistic Context

The phrase "appeal to values" functions primarily as a rhetorical device used to persuade or influence an audience by connecting with their deeply held beliefs and principles. As indicated by Ludwig AI, it is a correct and usable phrase. Examples in Ludwig demonstrate its use in political discourse, ethical arguments, and marketing strategies.

Expression frequency: Uncommon

Frequent in

News & Media

33%

Science

29%

Academia

12%

Less common in

Encyclopedias

8%

Wiki

4%

Formal & Business

4%

Ludwig's WRAP-UP

In summary, "appeal to values" is a rhetorical device used to persuade by connecting with core beliefs. Ludwig AI confirms its grammatical correctness and usability. It's commonly found in news, science, and academic contexts. Effective use involves clearly defining referenced values, combining them with logic, and avoiding overgeneralization. Alternatives include "invoke values" and "emphasize values". Whether it's for political discourse or marketing strategies, understanding how to ethically and effectively "appeal to values" can significantly enhance communication and persuasion.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

invoke values

Focuses on calling upon or citing values, rather than the act of persuading through them.

emphasize values

Highlights the act of giving prominence to values, shifting the focus from persuasion to highlighting.

reference values

Indicates the act of mentioning or alluding to values, rather than making a persuasive argument.

connect with values

Focuses on creating a link or association with values, rather than the explicit act of appealing.

resonate with values

Highlights the capacity of aligning or vibrating in sympathy with values.

align with values

Focuses on creating a correspondence or similarity with values.

tap into values

Highlights the action of making use of values, implying a source of potential.

play on values

Emphasizes the act of exploiting or using values strategically.

draw on values

Highlights the action of using values as a resource.

make a case for values

Shifts the focus to advocating for values themselves, rather than using them for persuasion.

FAQs

How can I effectively use "appeal to values" in a speech?

Start by identifying the core values of your audience. Then, connect your message directly to those values using specific examples and clear language. Make sure your appeal sounds genuine and aligns with your overall message. Use phrases like "in line with our commitment to" or "because we believe in" to reinforce the connection.

What's the difference between "appeal to values" and "appeal to emotion"?

"Appeal to values" connects with an audience's beliefs and principles, while "appeal to emotion" aims to evoke feelings such as joy, fear, or sadness. While both are persuasive techniques, "appeal to values" focuses on what people believe is right, while "appeal to emotion" targets their feelings.

What can I say instead of "appeal to values" in a formal context?

In more formal settings, consider using phrases like "invoke shared values", "emphasize core principles", or "reference fundamental beliefs". These alternatives offer a similar meaning but convey a more professional tone.

Is it always ethical to "appeal to values"?

While "appeal to values" is a common persuasive technique, it's essential to use it ethically. Avoid manipulating values or misrepresenting information to align with certain values. Honesty and transparency are crucial when making appeals to shared beliefs.