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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
appeal to trust
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "appeal to trust" is correct and usable in written English.
You can use it when discussing the importance of building or leveraging trust in relationships, communication, or marketing. Example: "In order to foster a strong relationship with our clients, we must make an appeal to trust by being transparent and reliable."
✓ Grammatically correct
News & Media
Academia
Wiki
Alternative expressions(3)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
2 human-written examples
"Pressure can take many forms: a bribe, a threat, a manipulative appeal to trust, or a simple refusal to budget," write Fisher, Ury, and Patton.
Academia
It cost over £600,000 to build and was mainly funded by the Heritage Lottery Fund, with support from Lafarge through the Landfill Tax Credit Scheme and an appeal to Trust members.
Wiki
Human-verified similar examples from authoritative sources
Similar Expressions
58 human-written examples
There's no case made for a Republican bill in those tweets, just a direct appeal to trusting his leadership.
News & Media
When theatres were closed to Lauder, Morris appealed to "trust-busting" Pres.
Encyclopedias
Robo advisors were created to appeal to millennials' trust in computers and technology – a trust that would outweigh the loss of face to face interaction with an advisor.
News & Media
If you get a nagging feeling that you should be doing something, even though the choice does not appeal to you, trust your intuition.
Wiki
Although she said she had sent an appeal to the trusted-traveler ombudsman last fall, she is still waiting for a response.
News & Media
The campaign as a whole was justified by an appeal to mass government ("Trust the masses … [Let] the masses … expose all the monsters and demons"), yet was dominated by top-down manipulation.
News & Media
The station appealed to the trust after it was rejected by BBC management.
News & Media
He appealed to the trust after saying he was not happy with the response of director general Mark Thompson to the issue.
News & Media
Scott Taunton, managing director of TalkSport's parent company, UTV Media (GB), which appealed to the trust after its complaint was initially rejected by BBC management, said: "It's clear from its decision that the BBC Trust is keen to hold 5 Live to its core requirement for 75% of its airtime to be dedicated to news.
News & Media
Expert writing Tips
Best practice
When using "appeal to trust" in persuasive writing, clearly establish the basis for that trust. Explain why the audience should consider the source trustworthy.
Common error
Avoid assuming a level of trust that doesn't exist. If trust hasn't been earned, an "appeal to trust" can backfire and damage credibility.
Source & Trust
85%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "appeal to trust" functions as a call to rely on established confidence or credibility. As Ludwig AI confirms, this phrase is indeed valid in the English language. Examples show its use in negotiation contexts, where existing trust can be strategically leveraged.
Frequent in
News & Media
33%
Academia
33%
Wiki
33%
Less common in
Science
0%
Formal & Business
0%
Encyclopedias
0%
Ludwig's WRAP-UP
In summary, "appeal to trust" is a grammatically correct phrase used to emphasize the importance of leveraging existing confidence in persuasive communication. As Ludwig AI confirms, the phrase is valid and can be effectively used in various contexts, notably academia, news, and general discourse. When incorporating "appeal to trust" in your writing, ensure that the foundation of trust is clearly established to avoid undermining your message. Remember alternatives such as "invoke trust", "leverage trust", and "rely on trust" can offer nuanced variations to convey similar meanings.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
invoke trust
Focuses on actively calling upon trust that already exists.
leverage trust
Emphasizes using trust as a means to achieve a specific goal.
rely on trust
Highlights the dependence on trust as a foundation.
depend on trust
A general way to express reliance on trust.
count on trust
Similar to rely on, but suggests a more confident expectation.
bank on trust
Implies placing a significant amount of confidence in trust.
call upon trust
A formal way to ask for or activate trust.
draw on trust
Suggests extracting or utilizing trust from a reservoir.
place faith in
Highlights the aspect of belief and confidence.
entrust someone
Focuses on the act of giving someone responsibility or confidence.
FAQs
How can I effectively use "appeal to trust" in a sentence?
To effectively use "appeal to trust", ensure that the subject or entity you are referencing has demonstrably earned that trust through consistent actions and transparent communication. Simply stating "trust me" is rarely sufficient; show why trust is warranted.
What are some alternatives to "appeal to trust"?
You can use alternatives like "invoke trust", "leverage trust", or "rely on trust" depending on the specific context.
When is it appropriate to use "appeal to trust" in communication?
It's appropriate to use "appeal to trust" when you have a pre-existing relationship where trust has been established, or when you can clearly demonstrate the trustworthiness of the information or entity you are referencing. Be mindful of the audience's perception and avoid overstating the level of trust.
What's the difference between "appeal to trust" and simply asking for trust?
"Appeal to trust" implies leveraging existing trust or highlighting reasons why trust is justified. Simply asking for trust, without providing a basis, is less persuasive and can be perceived as manipulative. The former builds on credibility; the latter relies on blind faith.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
85%
Authority and reliability
4.1/5
Expert rating
Real-world application tested