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How much more harmful to society are the apparently innocent Budweiser frogs than the cool, slick Joe Camel?
Call it the "Applebroog effect": a disquieting collision between something apparently innocent and something vaguely nasty.
The deepest "shocks to our self-esteem" have come from apparently innocent quarters.
Perhaps the most darkly flexible term of Unspeak here, though, was the apparently innocent word "intervention".
But it turned out that it was a taxi with six apparently innocent people inside.
Recent critical developments have made it possible to extend this insight to a mass of other apparently "innocent" work.
Even after a window has been shut, its contents could pop up in apparently innocent places, according to one researcher.
The audience in Bordeaux, trained by Dieudonné's videos and YouTube appearances, cheer apparently innocent references to pineapples.
Francie notes that, once government agents start showing up, her boss is wary of even the apparently innocent.
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Dr. Teilhard was apparently an innocent bystander, brought along by Mr. Dawson to lend credibility to the finds.
And there are other stories of those apparently less innocent – those who themselves may have killed, before in turn becoming victims.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com