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If you're familiar with app usage data, you'll note that these retention percentages are quite low.
However, as it turns out, Lyft's app usage data confirms that it did see a spike.
The app usage data is estimated based on how long an app is in the foreground while the smartphone screen is on.
We checked with a couple of companies (unassociated with Lyft or Uber) who have visibility into mobile app usage data.
Additionally, another firm with access to app usage data, Mobidia, also confirmed it was seeing the same thing.
The firm is able to now detail app usage data from millions of users across 60 countries.
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Additionally, we have conducted some interventions to explore the daily monetary valuations of four categories of mobile personal data (phone communications, app usage, location data and media usage) [35] and the location-sharing preferences of the participants [36].
Mobclix launched at TechCrunch50 last week (watch its presentation here), and its main business is in giving individual iPhone app developers usage data about their apps.
"The power of Adobe Analytics combined with Distimo's app store data will enable our mutual customers to analyze and sync their app store data along with app engagement and usage data collected by Adobe Analytics," said Roger Woods, senior product manager, mobile solutions at Adobe, in a statement.
Between the two of them they've developed a technology that they claim can improve app usage, and have data from a few beta customers to back it up. .
This "Trends" project faces off against other companies like Sequoia-backed Onavo, which is trying to do a "Quantcast for mobile apps" via active usage data they collect through mobile data compression apps.
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