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To find success on the photo-sharing app, businesses need to build up followers.
"We want more app businesses to thrive — including the ones that compete with some aspect of our business, because they drive us to be better," the company said in a statement.
There's no reason why non-technical founders cannot build and manage app businesses.
Co-founder Mark Loranger told me Braavo was founded in 2015 in response to the "new dynamics" of mobile app businesses.
In addition, the company announced the launch of a new fund aimed at investing in app businesses, called The Layer Fund.
Through a mobile app, businesses can manage their Facebook Pages, whether they have one or one thousand of them.
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Mr. Pelzer, who is trying to start a mobile app business, sat nervously by her side.
Amazon.com is entering the mobile app business with an Android app store that is scheduled to open Tuesday.
Amazon has even taken a stab at taking Google's Android app business, opening up a competitor app store.
Daniel Joseph, founder of The App Business, was previously European planning director for Apple's private ad and media company, Media Arts Lab.
"Apps in the skin-care category are just scratching the surface of what's possible," said Daniel Joseph, a founder of the App Business, a London-based software company.
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