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An apology, when sincere, can go a long way.
Many consumers are mainly seeking an apology when they complain.
Animals run away without apology when they feel themselves threatened.
Their apology, when it finally came, was grudging.
Even the Met issued an unprecedented apology when he was freed.
Mr Rumsfeld had scarcely uttered his opening apology when protesters interrupted him.
A Knicks spokesman declined to comment, but Smith offered no apology when asked about it before the game.
His wife, in a pretty mantilla, smiles pathetically and with a kind of apology when anyone looks.
"An apology when people are angry with you is often a good political tactic," said Hank Sheinkopf, a political consultant.
It's her father again who fights for an apology when his jealous brother levels a flippant insult at Jennifer.
The full-blown TV apology when it comes, as it must, will have to be personal, direct and unambiguous.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com