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Indeed, breaking out how different segments performed, AOL is still seeing a big rise in AOL Platforms, which are up 44percenttoto $271.9 million in revenues.
Before the Federal Trade Commission intervened, perhaps the only tangible outcome for consumers from America Online's planned acquisition of Time Warner was a lot of promotion of Time Warner products on AOL platforms, and vice versa.
AOL Platforms, where its ad tech business resides, was actually the only division that saw a rise in revenues over a year ago, up 44percentt.
The titles might not sound all that different — Mahlman was previously AOL's president of publisher platforms, and now he's president of AOL platforms.
AOL just announced that Allie Kline, who was already chief marketing officer for AOL Platforms, has been promoted to CMO for the company as a whole.
AOL Platforms, where a lot of the ad business sits, is up by 20% on revenues to $330.6 million of the total, and is the only segment that grew its sales.
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AOL was an early inspiration, hacking things on AOL platform, in chat rooms.
To be clear, publishers should still be able to buy individual pieces of the One by AOL platform, and to connect them to other products of their choosing.
AOL (which owns TechCrunch, and is now owned by Verizon) previously brought together its programmatic ad technology in the One by AOL platform, then did the same thing on the publisher side by a launching One by AOL Publisherss.
At the same time, Aol's ad platforms will still be open to other attribution technologies as well.
She also heads up editorial for Aol's newest platform This Built America.
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