AOL features CBS MarketWatch, and the executives hope that it will eventually feature CNNfn.com, which Time Warner executives say is the network's saving grace, clearly ahead of CNBC.com.
AOL featured the network in chat rooms, ad banners, entertainment content areas, and most visibly, previewed each night's scheduled programming on exit screens.
AOL featured a deal on a Calphalon pan, which I couldn't find on Yahoo.
AOL featured the Chili Peppers as their "Artist of the Month" in June, streaming interviews and live performances of the band free of charge; they also sold an MP3 of "By the Way", the record's first single, for ninety-nine cents and raffled off tickets that gave fans a chance to see the band in Japan in November.
Hewlett-Packard has featured its One Touch Multimedia keyboard, similar to Compaq's, for over a year, and Packard Bell just signed a deal with AOL to feature it as the preferred online service by preinstalling AOL's software on its computers.
AOL will feature content from its network of sites on Ellentv.com.
Most other Web-mail services offer such a feature - AOL's, just relaunched as an invitation-only beta, has presets for pulling in e-mail from Gmail, Hotmail and Yahoo Mail accounts - but Facebook leaves that out.
The arrangement also gives AOL a distinguishing sales feature for AOLTV, which is coming to market justas Microsoft is rolls out the UltimateTV upgrade to the service.
Middelhoff saw the "stickiness" in AOL's consumer-friendly features, and it was the businessman's equivalent of love at first sight.
Getting Blinkfeed set up is painless enough — you can tailor your feed by selecting from some broad areas of interest (think gaming, music, politics, etc)., and by opting to receive content from your social networks, apps, and a handful of featured sources like ESPN, Vice, and Reuters (disclosure: some of Aol's media properties are featured sources).
