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"My campaign hasn't run any negative ads against Rick Santorum.
"I don't intend to run any negative ads" in response, he said.
"Whether we win or lose," he told the crowd in Anderson, "we will not run any negative ads in this campaign.
At a town hall meeting in Nashua on Thursday, Senator John McCain rallied the crowd with the wish that in the final week of campaigning here, "We won't be having any negative ads".
Do you want it badly enough to run the risk of engagement?' " He added, "I don't know why everybody wants to be the guy who never ran any negative ads and then lost".
In April, however, King promised he would not release any negative ads.
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McCain could order his campaign to pull all negative ads, mailers and robocalls.
We asked the press to refuse to carry campaign ads on our behalf from outside groups, and we agreed to deduct the cost of any independently financed negative ads about each other from our own advertising budgets, a compelling incentive to keep our friends at bay so they couldn't detract from our own message strategy.
With Ronald Reagan's eleventh commandment in mind, we will ask our supporters not to contribute to any so-called Super PAC that runs negative ads against any other Republican contender and we will discourage ad hominem attack on our fellow Republicans.
No doubt mindful of Mr. Gingrich's assertion that he will call on supporters to cut off contributions to any group that runs negative ads on his behalf, the group's second ad for television is not as critical of rivals as they have been of him.
The pro-Gingrich super PAC, Winning Our Future, which like other super PACs cannot speak directly to the candidate but takes its cues from public words and actions, has clearly concluded that an earlier statement — that Mr. Gingrich will urge supporters not to write checks to any group that runs negative ads – is no longer operative.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com