Exact(8)
Microsoft swallowed the PC market in the 1980s and 1990s by letting any hardware maker pay licensing fees to put Windows on its machines.
In the smartphone business, Google initially followed Microsoft's playbook by making its Android operating system available to any hardware maker who wanted it, a move that helped turn Android into the top operating system for smartphones.
In the mobile market, there is no doubt Apple's share has been overshadowed by Google, which makes Android freely available to any hardware maker that wants to build a phone with it.
Cook himself remains largely an enigma – though famed in the industry for his ability to control the supply chains that are essential to any hardware maker's success.
But the company has yet to sign a deal with any hardware maker.
The margin of differentiation Home offers any hardware maker is not huge.
Similar(49)
Sony is principally a hardware maker.
And Google has a lot to prove before it is taken seriously as a hardware maker.
Oracle has yet to comment in detail on its new role as a hardware maker.
That makes it tough for for any one hardware maker to stand out.
Google has secrets, too, but it's more transparent about future products than any other hardware maker.
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