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And not just ANY brand will do.
"It's like any brand name, of anything in life".
But any brand will do – even a French one.
He takes his coffee black and appreciates any brand.
A recommendation from Victoria Beckham has got to be like gold dust for any brand.
Athletes of every country are allowed to use any brand of footwear they like.
No one has any brand loyalty to the A330 or the 777.
Madonna is like any brand leader, regularly repackaged, constantly "new and improved".
"We can make any brand you want," he said with a smile.
"Complacency is the biggest curse to any brand or company," he said.
That would be terrifying for any brand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com