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Anticipating demand is both art and science.
"We were anticipating demand for space out here, but it did not happen".
Seymour quietly assembled parcels along Manhattan's Third and Sixth Avenues, anticipating demand.
Samsung and others are building similar tech into mobile devices, and other startups like Israel's Umoove are anticipating demand from OEMs.
The e-commerce software infrastructure companies are discovering that building marketplaces is not just about linking a company to its suppliers, but about smoothly managing the entire supply-chain process, from anticipating demand to inventory management to order fulfillment.
The company's powerful algorithms help large automobile and construction equipment makers manage inventory costs by anticipating demand for products, right down to the last available option (say, heated seats or illuminated cup holders).
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"Intel anticipated demand that didn't materialize.
The company has "invested a lot in our technology" to meet anticipated demand, Mr. Krauss said.
Nintendo President Satoru Iwata blamed the delay on inability to meet anticipated demand within the year.
That requires the automakers to anticipate demand and figure out an attractive product mix.
But she added that it was not easy to anticipate demand cycles when you are buying two billion eggs a year.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com