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We are already cloaked in insecurities, and this kind of thinking can only encourage appearance to take yet another step ahead of achievement in a battle that shouldn't exist.
It's also another step ahead for IBM in developing its agency business in its own right.
For Overstock, it's another step ahead to streamline its service and make it more consumer friendly, and gain more of a competitive edge over the likes of Amazon.
Another step ahead in BitTorrent's bid to expand its Bundle business model to all kinds of content, and all kinds of payment options.
Facebook today is taking another step ahead in its ad targeting strategy, which serves users advertising based on their location and online purchasing and browsing histories.
Glint is another step ahead in that wider strategy to build out more services for those users, alongside existing services like education, CRM tools and, most recently, business intelligence.
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Another small step ahead in solar energy: Mitsubishi Chemical has developed printable solar cells with a conversion rate of 9.2% and now plans to commercialize the cells as early as next year, according to Japanese business daily The Nikkei.
Another strong step ahead of mobile payments today: MasterCard and Deutsche Telekom have announced that they will work together to roll out services across DT's footprint in Europe, starting with an NFC wallet solution in Poland in Q3 and Germany following soon after.
"Samsung is always one step ahead, launching another product and another product," Krevitt said.
A small but important step was taken recently in the announcement that the Centers for Disease Control and Prevention will help set up an African CDC that could keep the continent one step ahead of another scourge.
As they switch from one health programme to another, so they stay one step ahead of the law, in what the chief federal prosecutor in Miami, Wifredo Ferrer, has described as a frustrating game of "whack-a-mole".The scale of the region's fraud is mind-boggling, according to a series of reports in the Miami Herald.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com