For Lee and Carter, the success of Cruel is another mainstream smash after years of working in relative obscurity.
But a succession of setbacks and the possibility of another mainstream rival joining the race has, to some degree, checked the presumptive-ness of the presumptive candidate.
The campaign will feature Ellen DeGeneres, who is also the face of another mainstream marketer, Procter & Gamble, selling its Cover Girl and Olay products.
It is difficult to think of another mainstream picture in which music in the classical tradition plays such a dominant role.
Lee is a meticulous and occasionally brilliant filmmaker, and he has written the book on genre versatility; it's hard to think of another mainstream director who could handle the steep pressure changes between period drama (Sense and Sensibility) martial arts cinema (Crouching Tiger, Hidden Dragon) and gay Western (Brokeback Mountain) without suffering the bends.
"Our black, Muslim and Jewish citizens will sleep much less easily now the BBC has legitimised the BNP by treating its racist poison as the views of just another mainstream political party when it is so uniquely evil and dangerous".
"I get people that for one reason or another are outside the mainstream of American merchandising".
Still, the sheer numbers were overwhelming, and hinted that perhaps, thanks to such diverse influences as Jay-Z and Harry Potter, chess was due to make another cameo within the mainstream of pop culture.
More importantly, on another level it reflects "the mainstream of American fiction beginning with the Pilgrims seeking refuge from English oppression"—the prominent theme in American literature of escaping into the wilderness, as seen in Cooper, Hawthorne, Melville, Twain, and Thoreau.
In the past one was only made aware of the mainstream of what was happening in another country.
