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And if it weren't for that bumper November last year would have marked a new low for Britain's annual switches.
However, while it was indeed a record level for a single month, 2013 saw the second lowest number of annual switches since records began.
"We don't do cold," says a tanned woman in her 60s, talking of these annual switches; while another wonders what will happen if her husband dies before her and she, a non-driver, is left alone in this inaccessible place.
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Most customers think most banks are basically the same so annual switching rates are just 3% in personal banking and 4% among small businesses.
A typical prepayment customer in London can save £136 a year by switching supplier – which is well worth the ten minutes it takes – while in Manchester, a typical annual switch saving is £105.
He added that last year's 66% fall in coal generation marked the largest annual switch in fuel for power – even greater than the 33% decline in coal power during the 1984 miners' strike.
Nintendo has cut its ambitious annual Switch sales forecast despite enjoying a strong Christmas Q3 quarter.
Later this month, Starbucks will make its annual switch to a red cup for the holidays, which features a different design each year.
Among banks with more than $33 billion in assets, annual switching rates are now running at 10% or more on average, Power said.
People also tend to be loyal with their health insurer; annual switching rates are low (4-7 %) and about 75%% have not switched insurer since the 2006 health insurance reforms [ 34].
In the Netherlands, annual switching rates between insurers fell from a peak of 20% in 2006 to around 3 4% per year during 2008 and 2009, then increased to 8,3% in 2013 [ 28].
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