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Success followed glorious success at Manchester United, Inter Milan and Liverpool - titles, FA Cups and England caps became the annual expectation for the self-styled 'guv'nor'guv'nor
With a refreshed set of definitions in mind, time to dive into our first of a three-part series to navigate an annual expectation extravaganza.
As 2012 climaxes with holiday festivities and annual rites of passage (like New Year's resolution making, aka expectation setting) to warm us up to 2013, we enter into a unique time I call the "Annual Expectation Extravaganza".
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That year saw Rice finish 7-6 and play in its first bowl game since 1961, but also raised the annual expectations surrounding the program.
"Due to lowered expectations for industry wide sales and the uncertainty associated with several key product launches expected in the second half of fiscal 2013, the company has reduced its annual earnings expectations".
"People just factor the money in as part of their annual salary expectations," she said.
For the current year, the company lowered its annual revenue expectations by $20 million, to between $170 million and $175 million.
Merriman's move comes after M&S's house broker Citi and Nomura cut their annual profit expectations by 2% to £615m in March.
During the 42 years of Communist rule, the authorities paid Gypsy women sums far above annual salary expectations to be sterilized.
"Certainly retailers weren't expecting anything great," said Jeff Feiner, a stock analyst with Lehman Brothers, who lowered his annual profit expectations for a half dozen chains, "but for many it was even worse than was expected".
A slowdown in the clothing market in February, discounting by M&S and a loss of share in the clothing market has prompted analysts at Citi and Nomura to downgrade annual profit expectations for the year by about 2% to around £615m.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com