Sarandos has a $2bn annual content budget, and spends as much as 10% on developing that muscle.
Pace, Greensboro, N.C., was named Content Marketing Agency of the Year at the second annual Content Marketing Awards, presented by the Content Marketing Institute.
With a $2bn annual content budget, and as much as 10% of that committed to original programming, Sarandos reckons he can afford to take big risks.
There will be a £1.7m cut to its annual content budget, about 18%; the amount of music will rise from 50% to 60% of output, although this will be split 50/50 during daytime; there will be reductions in sports coverage, drama and bespoke documentaries.
Put together an annual content budget, and spend it liberally across the publications and creators that you enjoy.
U.S. newspapers paid about $215 million in annual content fees to AP last year, even as they provided up to 30% of the reporting that composes AP's daily state news coverage.
But it's not far off from HBO's annual content creation spend, and could go a long way if Facebook is spending more of it on less ambitious programming relative to something like Game of Thrones.
"We conduct an annual content advisory seminar," says Dr. Rosemarie Truglio, senior vice president of content and research.
The covers, which feature various cartoon scenes starring caricatures of Fry and regular QI panellists, are produced by David Stoten (one of Roger Law's Spitting Image team), who also contributed to the annuals' contents.
Undergraduates in London will, unsurprisingly, face higher costs; those studying at UCL will pay a staggering £185 a week for accommodation, and students at Imperial College will pay the highest annual home contents insurance premiums at £106.
