The event, being held at the DreamWorks Animation SKG office in Glendale, Calif., is being styled like an auction.
Frozen is the highest-grossing musical of all time as well as topping the animation box office, and its worldwide total of $1.3bn puts it at number five in the list of all-time grossers.
Finishing labs, animation and executive offices will be housed in the main building.
Last week, the sequel to the Chinese-themed, US-made animation broke box-office records in China, taking 125m yuan (£11m) in its opening weekend.
His architectural fiction short, very much in the Factory Fifteen school of animation, looks at the office as a place where we aren't subjected to the clinical horror of cubicles or open plan blandness.
Nielsen EDI, a box-office tracking service, said that 2004 was a banner year for animation, with domestic box-office receipts of $1.2 billion.
The commercial is by the Butler Bros, a branding and production company in Austin, Tex., with animation by the Los Angeles office of Psyop.
The films could hardly be more different – a gory homoerotic sword-and-sandals epic and a family-friendly festive animation – but the box-office race between Immortals and Arthur Christmas ended in a photo finish.
As a small studio with an erratic record at the box office, DreamWorks Animation has long sought a suitor that would allow it to keep making films under the protection of a larger corporate parent.
Since 1995, Walt Disney Animation Studios has been headquartered in the Roy E. Disney Animation Building in Burbank, California, across Riverside Drive from The Walt Disney Studios, where the original Animation building (now housing corporate offices) is located.
