I found him offputting and obnoxious in The Apprentice – and in interviews, he'll start off saying one thing then change his mind halfway through.
The theme song from his popular reality TV shows "The Apprentice" and "The Celebrity Apprentice" played at the beginning and end of presentations ("For the Love of Money" by the O'Jays).
If reality television is to thrive in the outer boroughs of television — channels like Sci Fi — this competition proves that it must leave off trying to find businessmen ("The Apprentice") and spouses ("The Bachelor" and "The Bachelorette").
Yet, despite the above-average salary, the high number of vacancies and television shows such as The Apprentice and The Call Centre which often show the occupation's more glamorous side, sales remains an unpopular job choice.
The larger cruelty of Fox's "American Idol," its NBC look-alike "Grease: You're the One That I Want," "The Apprentice" and even "Armed and Famous" (Erik Estrada?!), is a generational snub.
But that's because none of them are performed by a vampire who looks like he's half Rylan from X Factor and half Alex from The Apprentice, and who sings like brief 1960s novelty pop sensation Mrs Miller.
In the development of the musical, he will be joined by Barry and Fran Weissler (producers of the current "Sweet Charity" and "Chicago") and Mark Burnett, Mr. Trump's co-producer on "The Apprentice" and the creator of "Survivor".
I've been liveblogging television for the Guardian for eight years – I've also joined viewers for Strictly Come Dancing, The X Factor, The Apprentice and Eurovision among other programmes – and Bake Off is probably the most challenging.
It is no easy task, with BBC1 pinching its biggest shows (Miranda, MasterChef, The Apprentice) and its digital siblings BBC3 and BBC4 attracting talent and ideas that would previously gone to BBC2.
As host of The Apprentice (and Celebrity Apprentice), it's all about winning.
