They're simple to use, and simple to explain – it's a killer thing to pitch in a commercial.
It will need to be much easier than managing a wallet (something more like Circle than a local software wallet) and much simpler to explain than bitcoin.
Google indicated that the new naming allows it to leverage brands that it already considers strong, and that the nomenclature makes it simpler to explain what the tools are — it's Drive, but for work.
It would also be simpler to explain to individuals.
The non-electrolytes are simpler to explain than the ions.
Given its routine use for marker expression in lepidoptera, coleoptera, and several dipteran species, this is unexpected and not simple to explain.
"HOPE comfort dogs provide a specialized skill set during recovery that is unique and very simple to explain - they provide an unqualified and appropriate opportunity to smile," said Amy Rideout, a member of HOPE AACR's board of directors.
The cellular and molecular model we present here is the first one for generating a clustered pattern and so far the simplest to explain all available data, including our own extensive genetic manipulation results and behavior recordings.
On the other hand, the observed relationship between tachycardia and dyslipidemia is not as simple to explain, because it is affected by many pathways and the causality in these biological mechanisms is still not clear [ 2].
It is a vision that is so simple to explain, and yet so hard to actually pull off.
