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Discover LudwigThe phrase "and it deserves" is correct and usable in written English.
You can use it to express that something is worthy of recognition, attention, or a particular outcome.
Example: "The project was a tremendous success, and it deserves to be celebrated."
Alternatives: "and it merits" or "and it is worthy of".
Exact(60)
"Palestine is an entity in its own right and it deserves its own festival.
And it deserves its own debate".
But there is another line of thought, and it deserves its weight.
"The audience for the station is very high, and it deserves its own leader".
There is beauty as well as hatred in "Cancer," and it deserves its place on the shelf.
"Television thinks it's going to lose its money, and it deserves to most of it.
This is the Williams Era, and it deserves to stand on its own.
And it deserves to stand as the definitive study of its restless, mutable, ever-boyish, erudite and tirelessly energetic subject.
And it deserves acknowledgment.
There is one recent exception, and it deserves praise.
And it deserves that overused designation in several specific ways.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com