Rightly, Olson avoids the temptation of Whiggish inevitability and charts just how arduous and uncertain the process was.
He's a worldly guy with a penchant for wanderlust, and over his visits to Brazil, India, Japan, China, and Italy he realized how arduous travel booking was.
And the dream of zero, at the end of the day, is what buoys him and his fellow travelers, no matter how arduous the journey ahead.
The handwritten manuscript is page after page of scratched out notes, smudges, comments and ink blots that reveal just how arduous the French novelist Gustave Flaubert found the writing process.
Leonardo DiCaprio, for example, coasted all the way through last year's awards on two counts: After four losses, he was overdue for a win, and anyway, didn't you hear how arduous it was to shoot "The Revenant" in that arctic tundra?
Another element that became clear from his rummage through hundreds of company remuneration reports (which tend themselves to be buried deep inside annual reports) was just how "arduous" the task was – and what that meant for investors.
Overhear a conversation about fundraising and you're apt to hear entrepreneurs emphasizing how arduous the process is.
Still, the book shows just how arduous the climate fight has been — and will likely continue to be — for years, if not generations, to come.
Their objective was to show how arduous the process of producing electricity can be, and how negligent we often are in using the results.
We underestimate how difficult it is to use these tools... how arduous a task it is for a brand and organization to create, curate and publish a regular stream of valuable content.
