It's an urgent call not only for diversity among game creators and game characters but also among the themes that games are about.
There also appears to be a focus on cosplay, anime and game characters, if you're that way inclined.
Zweig says his company is talking to music labels about featuring their artists in Jirbo games, both as background music and game characters.
In our regular look at hackers, makers and crafters Tech Know visits people who make costumes of video and game characters.
Tilt the phone just a hair in some applications and a game character, for example, might go flying off the screen.
But Hamilton, who loves the color pink and video game character Sonic the Hedgehog, says he doesn't lay claim to any particular genre.
It's no longer just about unique and memorable game characters and exciting incentives, but holistic and immersive user experiences.
Others are have the rap star Nelly and the video game character Mortal Kombat.
The superstar astronomer Neil deGrasse Tyson grumbled archly on Twitter that the "perennially hyped" term debases the legacy of Superman, supernovas and the video game character Super Mario.
The authors of High Score! referred to Q bert as "ultra-endearing alien hopmeister", and the cutest game character of 1982.
