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Discover LudwigThe phrase "and effective" is correct and usable in written English.
It can be used to describe something that not only achieves its intended purpose but does so in a successful manner.
Example: "The new marketing strategy is both innovative and effective in reaching our target audience."
Alternatives: "and efficient" or "and impactful".
Exact(60)
Easy, pleasant and effective.
Practical and effective?
and effective.
They're tough and effective fighters.
And effective policy.
Unpretentious and effective.
So simple and effective.
Still, the production is colorful and effective.
The camera is nimble and effective.
The remedies were bold and effective.
"It should be prominent, simple and effective.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com