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Standard sees these programs as valuable in building customer loyalty and creating a first-mover advantage.
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Krieser, Marino and Weaver (2002) suggest that the proactiveness dimension of entrepreneurial orientation has received less attention from researchers.Proactiveness is acting anticipatorily in order to shape the environment byinfluencing trends and creating demand and becoming a first mover in a competitivemarket (Lumpkin and Dess, 1996).
And there is no guarantee that a first-mover advantage will work in a company's favor.
And in China, Yum! has more of a first-mover advantage than Colonel Sanders or even McDonald's ever did.
[The medical site] demonstrated that if you're a first-mover and you declare victory, the market will reward you".
"This provides high barriers to entry, providing there is a first-mover advantage and proper leverage from other CMGI companies.
Virtualization created one platform company in VMware, and it looks like Docker's visionary approach has been rewarded with a first-mover advantage.
In meetings, anchoring leads to a first-mover advantage.
No country can hold a first-mover advantage for long.
We clearly have a first-mover advantage".
"For the right fund — and a first mover — you can make a lot of money".
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