By their very nature, mobile networks are far easier, faster and cheaper to deploy than fixed-line networks.There are other examples.
The appeal is obvious: SaaS is quicker, easier and cheaper to deploy than traditional software, which means technology budgets can be focused on providing competitive advantage, rather than maintenance.This has prompted an outbreak of iconoclasm.
As James Hamilton of Amazon Web Services observed recently at a Google-hosted data-center-efficiency summit, there is no Moore's Law for power — while servers become progressively more powerful (and cheaper to deploy) and software boosts server productivity, the cost of energy (as well as water, needed for cooling) stays constant or rises.
Already, Google is trying to make TV ads more relevant, easier to target, and cheaper to deploy.
Cloud technologies are rapidly making their way into our organizations, this means that it's easier and cheaper to deploy social and collaborative tools to connect and engage our people and information.
Since technology was much easier and cheaper to deploy, it meant that business and product ideas could drive innovation as much as technology ideas and that one didn't have to be a technologist to start a technology-driven company.
"We are confident we are going to revive the television advertising industry," says [Google TV's Vincent] Dureau, "by bringing new advertising to it". Already, Google is trying to make TV ads more relevant, easier to target, and cheaper to deploy.
With technology easier and cheaper to deploy, non-technical entrepreneurs and aspiring business school graduates began launching technology-driven companies founded on ideas to solve pressing consumer and business problems.
Despite this daunting requirement for cooperation among disparate groups, the technology does solve a problem that some experts claimed was all but unsolvable: how to make a protection scheme that is not only cheap to deploy and easy for customers to use, but virtually hack-proof as well.
Wildnet is cheap to deploy, using the publicly available radio spectrum and the free Linux operating system on an inexpensive Intel computer board with off-the-shelf Wi-Fi radio chips.
