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The Facebook-owned virtual reality powerhouse currently has its entire mobile VR future pinned on the successes of Samsung's handsets and the discontinuation of Note 7 production is likely going to stunt Oculus's Gear VR sales (and brand) in a pretty damning way.
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"We are on the verge of trashing our global name and brand in an act of self-mutilation that will leave our international rivals stunned, gleeful and discreetly scornful," he wrote in the Daily Telegraph.
And selling a brand-in-a-box to an enterprise client just isn't going to happen.
There's a breezy optimism in the air that's hard to deny, even when every aspect of the experience comes packaged and branded in a way that the snobs on the Croisette would find abhorrent.
These features benefit both marketers and brands in a number of ways.
This has left advertisers and brands in a vulnerable position.
And humanizing brands is more than marketing -- it's a necessity in a world where social media can sweep aside positioning and branding in a heartbeat.
Stylish watches from different designers and brands in a range of prices, so you can spend as much or as little as you want.
Layar says the new funding will be used primarily to enhance its open mobile AR platform and the promotion thereof to third-party developers and brands in an effort to increase the amount of available augmented reality content 'Layar layers'.
The truest sign of Lakeview's successful rehabilitation, she said, is that shady treatment centers now steal its name and branding in an effort to lure patients.
The document includes plans to "step away" from Mt. Gox CEO Mark Karpeles, who has essentially disappeared, and to re-launch itself under new management and branding, in an effort to restore confidence in Bitcoin.
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