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Mr. Mendelsohn knocked on doors and advertised in a local paper, asking for an easel, paint supplies, nautical knick-knacks, an old rusty shed, even a garbage truck.
It's exciting, and social, and advertised in a prime time commercial with saxophone music and the promise of free roadside assistance.
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"I was on the subway thinking about how smartphones are packaged and advertised in such a sleek and clean manner, but in reality most smartphones are hotbeds for germs," he said.
This fact raises the question of whether WPC cladding is currently well positioned in the market and whether its attributes are advertised in a way that makes it stand out in a material selection process.
It's open by appointment only, and the location isn't advertised in an effort to protect these valuable trees.
When officers contacted the man, they discovered that the dates and times coincided with those advertised in an obituary for someone with the same last name.
But it competed for readers and advertising in a very crowded field of magazines.
Each one blends entertainment and advertising in a break that runs two or two and a half minutes.
It blurs the line between editorial and advertising in a way that most of The Times does not.
Rather than pay to put her business on established sites, she has used other strategies, including starting an online group for knitters and advertising in a knitting magazine.
Instagram's plan from the beginning has been to exploit that conceptual slippage between content and advertising in a powerful new way, because it is the social network with the greatest claim to a foundation of genuine emotion.
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