Television networks, for example, are worried that digital video recorders like the ones from TiVo give viewers a greater ability to zap traditional commercials, and marketers are turning to more sophisticated ways of placing their products into the programming itself.
Photo-messaging, the ability to zap pictures from one handset to another, is taking off and is already hugely successful in Japan.
The goal is to counter consumers' increasing ability to zap, zip through or otherwise avoid conventional advertisements by embedding the pitches in the programming.
Using another new technique, high-throughput screening, these compounds can be tested for their ability to zap diseases much faster than was possible in the days when pills were checked for curative powers by feeding them to sick animals.These techniques which also include things like "bio-informatics" and "rational drug design"—are likely to have a huge effect on the drug industry.
The ability to zap light down a thread of glass was first mastered in the 1850s, largely for experimental purposes.
Teller argues the free MailStop app is a game changer that puts into consumers pockets the instant ability to zap junk mail.
Monitor your nausea and ability to eat.
They want to counter the ability of viewers to zap actual commercials, but not in too intrusive a way that it becomes obnoxiously counterproductive.
Not surprisingly, gambling is seen as potentially one of the biggest money-earners in interactive television.The ability for viewers to zap commercials, however, could affect the income of those television stations that rely on advertising.
Integrating a brand or product into the plot of a movie, a TV series or a video game is intended to thwart the increasing ability of consumers to zap, zip through or otherwise dodge — so to speak — traditional advertising tactics like television commercials.
