The phrase "anchor product" is grammatically correct and can be used in written English.
It is often used in marketing and business contexts to refer to a product that serves as the cornerstone or main focus of a company's offerings. Example: The new smartphone is expected to become the anchor product for the company, driving sales and brand recognition.
Our analytical results show that the brown segment's efficient quality provides an "anchor product position" for the price leader regardless of whether the price leader is a brown or green firm.
To reduce the time and cost of anchor product qualification testing, while fulfilling the requirement of European building codes to assess two performance categories, we combine the results of our numerical studies to generate novel testing protocols that allow for the assessment of anchor behavior at multiple levels in a unified protocol.
The founders tell us that the company is more focused on higher-end products in major cities, particularly in the southeast part of Brazil, whereas it sees Baby.com using diapers as its anchor product, cross-selling other products, while focusing on the northern regions of Brazil, particularly more rural areas.
Bank accounts are often seen as an anchor product in the effort towards financial inclusion and partnerships like this one emphasize the utility of providing end clients with a comprehensive offering of financial services.
In many countries, anchor products employed for safety relevant applications have to be approved by the authorities.
Google, Microsoft, and Amazon are all making big plays in similar services businesses, and they are all attempting to back them up with new anchor products like the Google Home and Amazon Echo.
Beyond that, the amount of money that currently goes into campaigns, especially the American presidential races, is an exciting and lucrative industry to disrupt, all by anchoring a product within the notion that people are growing more and more comfortable sharing their views.
In this case, I'm not sure if virality of the message is what they want, but anchoring a product or a service to a meme usually means you want it to go viral.
Many network executives said last week that such an attitude did once exist and that today's lead anchors were products of those times.
Peter Boyce II (Principal) I am excited about opportunities anchored by product-focused entrepreneurs and it's a privilege to work alongside founders who champion this, as well.
Tomfoolery, the mobile app lab founded by ex-Yahoo and AOL execs that aims to make enterprise apps capturing some of the light and free nature of consumer services, is today debuting its first product: Anchor, a real-time conversation app.
