The phrase "anchor brand" is correct and usable in written English.
It is typically used in marketing and business contexts to refer to a brand that is central to a company's identity and strategy, often serving as a key driver of consumer loyalty and sales.
Example: "Nike is considered an anchor brand for the athletic apparel industry, setting trends and standards that others follow."
Alternatives: "flagship brand" or "core brand".
For the last seven years, it has tried to make Windows the anchor brand for software that is not an operating system.
From 2017, he said, the anchor brand of the Kering group will no longer hold different shows for men's and women's wear, but will rather combine the two into a single show, to be held each season.
The new owners, best known for turning Skyy Vodka into a multimillion dollar brand, "have as long a vision as Fritz had". That vision involves growing the Anchor brand to keep pace with newer, more ambitious breweries.
Arla, owner of the Cravendale, Lurpak and Anchor brands, will no longer implement the August price reduction.
Over the past few months milk processors including Arla, the owner of the Cravendale, Lurpak and Anchor brands, and Robert Wiseman have cut the amount they pay their producers.
Its Lurpak and Anchor brands grew by 9percentand16percentrespectivelyectively, while its Arla range, which includes Skyr, increased by 18percentnt in the period.
Anchor Distilling Company, San Francisco, chose the San Francisco office of R/West to provide marketing services like creative development, public relations and social media for Anchor brands that include Chinaco tequila, Hirsch whiskey and Junipero gin.
Following protests at a number of dairy complexes on Thursday night during which farmers held demonstrations at sites run by Arla, the owner of the Cravendale, Lurpak and Anchor brands, union representatives said they had no choice but to continue their action.
The anchor brands in these ecosystems boost profits from customers and other ecosystem players alike, because they have provided the platform that underpins the ecosystem.
In acquiring EatingWell and launching Recipe.com, we've added two anchor brands to serve the 75 million American women we engage every month, and the marketers that want to reach them".
After I had put together this list I noticed that, coincidentally, the majority of commercials boldly waded into anchoring brand communication in social issues.
