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In this regard, the author shares the opinion of Lazer et al. [28] when they consider that "instead of focusing on a 'big data revolution', perhaps it is time we were focused on an 'all data revolution', where we recognize that the critical change in the world has been innovative analytics, using data from all traditional and new sources, and providing a deeper, clearer understanding of our world".
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In a chart of the top 100 YouTube channels in September 2014 published by industry site Tubefilter, using data from analytics firm OpenSlate, child-friendly Minecraft channel Stampy was the third biggest channel in the world with 189.6 million views that month.
That said, the sample isn't massive; sales have "crashed" from approximately 3,000 in May 2009 to 1,300 in May 2010, according to the release, using data from web analytics firm Hitwise based on searches for mobile broadband to support this trend.
A demonstration of the use of predictive analytics within the sociotechnical system is provided using data from Syracuse, New York.
A decision-analytic approach was used to predict outcomes using data from the simulated attacks.
Analytics are used to extract additional value from data generated by devices and enable new opportunities by using data from devices for multiple purposes, most of which will not be imagined at the time of deployment.
For web analytics, Flurry used data from comScore and Alexa and for mobile application usage, the startup used its own analytics, which now counts 500 million aggregated, anonymous use sessions per day across more than 85,000 applications.
Ryan's toy reviews are so popular that he was the second biggest channel on YouTube in March 2016 according to online-video industry site Tubefilter, which uses data from analytics firm OpenSlate.
The API obviously allows developers to use this approach as well, but it also allows developers to create their own variation selection logic and to use data from Google Analytics as the basis for their decisions.
Meanwhile, CNN uses data from three different analytics platforms plus TV ratings to tailor its editorial programming to viewer demand.
This is just one example of how advanced analytics using big data derived from credit databases can help achieve the goal of greater financial inclusion.
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