To achieve their objectives, chief data officers and chief analytics officers are undertaking a series of steps to accelerate the speed at which they can answer critical business questions and realize business value.
Survey respondents included Presidents, Chief Information Officers, Chief Analytics Officers, Chief Marketing Officers, and Chief Data Officers representing 50 industry giants, including American Express, Capital One, Disney, Ford Motors, General Electric, JP Morgan, MetLife, Nielsen, Turner Broadcasting, United Parcel Service, and USAA.
Requirements will include: multiple types of data, often combined; a new set of management options; faster technologies and methods of analysis; embedded analytics; data discovery; cross-disciplinary data teams; chief analytics officers; prescriptive analytics; analytics on an industrial scale; and new ways of deciding and managing.
Chief Analytics Officers, Digital Officers, Data Officers all needing to work together with the CMO.
By 2020, only 50% of chief analytics officers will have successfully created a narrative that links financial objectives to business intelligence and analytics initiatives and investments.
Using predictive analytics, officers can sift through data, such as the time, dates, and locations, say, of muggings and burglaries, to create models of where similar crimes are likely to happen in the future.
Mr. Helf (left), 61, is the chief analytics officer in the Manhattan offices of JWT, an advertising agency subsidiary of the WPP Group of London.
Companies are beginning to create "chief analytics officer" roles to superintend the building and use of analytical capabilities.
In some cases, it might be a Chief Analytics Officer (CAO) or a VP of Analytics.
Benson S. Hsu, MD, is Chief Medical Analytics Officer, Enterprise Data and Analytics, at Sanford Health.
The implications of a chief analytics officer for strategy and for long-term planning.
